MEET THE AVERAGE

READER* - She’s Anything But Average

She is a woman:
Her average age is 42
60% are women age 35-54
18% are women age 25-34
15% are women age 55-64
3% are women age 20-24
4% are women over age 65

She has a high degree of disposable income:
43% TOP $100K per year
67% TOP $75K per year
8% household $ = $250K plus
15% household $ = $150K plus
(Meaning a total of 23% TOP $150K)
20% household $ = $100K plus
(Meaning a total of 43% TOP $100K)
24% household $ = $75K plus
(Meaning a total of 67% TOP $75K)
18% household $ = $50K plus
15% household $ = less than $50K per year

She is a highly-educated college graduate who wants to continue learning
70% are college graduates
48% plan to continue their education
28% have Associate Degrees
52% have Bachelor of Art Degrees
20% have Graduate Degrees

She is married with children
68% are married
77% have children
16% are single
11% are divorced
5% are widowed

She works outside of the home or owns her own business
92% are employed outside of the home
20% are business owners
77% work full-time
23% work part-time

* STATISTICS FROM ANEW READERSHIP SURVEY OCTOBER, 2004

Our Readership Survey Results in PDF format.

CIRCULATION
60,000 READERS ENJOY
ANEW EACH MONTH
(55% keep ANEW for a month or longer)

85% of our distribution is via DIRECT-MAIL

12% of our distribution is via NEWSSTAND SALES

3% of our distribution is via SPONSORED EVENTS and the ANEW WOMEN’S EXPO

90% of our distribution is in SouthCentral WI

• 20,000 copies are mailed to the homes of subscribers and include members of various professional organizations, neighborhood associations, country clubs and the clients of select high-end businesses.

• In May, 2002, ANEW first began mailing the magazine on a strictly complimentary basis. Eighteen months later, we began converting to a paid circulation — by asking 2,000 readers at a time if they would like to pay for a subscription. As of January, 2005, 8,000 readers have become paid subscribers and we continue the conversion. At the same time, we continue introducing select groups of women to the publication via direct-mail, ensuring that ANEW continues its exceptional growth. The result? Each month, more readers learn about ANEW and our distribution grows. And each month, our advertisers are able to reach more of the women they’re eager to reach — individuals interested in the products and services that will enhance their lives.