Distribution Info   |  Rates  |  Mechanicals

Distribution Info:

ANEW’s excellent direct-mail distribution delivers your message directly to your target market: women who are 25-65 (and beyond) and have disposable income to spend on products and services to enhance their lives.

ANEW’s 19,000 copies are direct-mailed each month to:
• Thousands of women who have attended Erickson Publishing’s huge annual Women’s Expo since 1999.
• Members of prominent women’s organizations throughout south central Wisconsin including The National Association of Women Business Owners - Madison Chapter and The Association of Women in Communications-Madison Chapter.
• Every customer of two of Madison's most prestigious salons/spas.
• Thousands of subscribers.

Newsstands:
In addition, ANEW is available for $2.95 per issue on over 250 newsstands throughout south central Wisconsin.

Download Media Kit  (336K .pdf file)

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General File Submission Guidelines:

The resolution of all images must be at least 300* dpi (dots per inch).

All images, logos and colors must be CMYK. NO SPOT COLORS! To ensure rich black, make sure the CMYK values are 40-30-30-100. We have the following software versions: Photoshop v.6, Illustrator v.9, Quark Express v.4.11. We can use the following document types: TIFF, PDF***, EPS, Photoshop, Illustrator**, and Quark Express.

If the documents sent are not any of the above types and we must convert them, we cannot be responsible for their print quality. All fonts must have both screen and print versions, and be useable on a Mac. No PC True Type fonts. Please allow a 1/4" bleed on four sides for full page ads. Please build your ads to the required size as indicated.

* Do not resave a 72 dpi image at 300 dpi, as the quality will not improve; the original image must be of good  quality. ** Unless you are sending along the fonts with the Illustrator file, all type needs to be converted to outlines. *** If you are sending a PDF, be sure that none of the ad components contain any RGB, any spot colors, or JPEG files. In general, all of the pieces that go into making a PDF should also adhere to the above guidelines.  We cannot make changes to PDFs - any changes must be made by the creator in the original files used to make the PDF.

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Mechanicals:

Trim Size: 8 3/8” x 10 7/8”

Full Page:
Live (image) area: 7 7/8” x 10 3/8”
Bleed: Allow 1/8” bleed on four sides (8 5/8” x 11 1/8”)

2/3 Page Vertical: 4 3/4” x 9 5/8”

1/2 Page: 7 1/4” x 4 3/4” (Horiz.)  –  4 3/4” x 7 1/4” (Vert.)

1/3 Page: 4 3/4” x 4 3/4” (Square)   –  2 1/4” x 9 5/8” (Vert.)

1/6 Page: 4 3/4” x 2 1/4” (Horiz.)   –  2 1/4” x 4 3/4” (Vert.)

1/2 Page Spread: 17 1/4” x 5 1/2” (Includes bleed)

Two-page Spread: 17 1/4” x 11 1/8” (Includes bleed)

Printing method: Heatset web offset
Binding method: Saddle stitched

ANEW magazine is produced computer-to-plate. Therefore, digital format is preferred.

Covers are printed at 250 line screen, and inside pages at 175. Images in ads should be 300 dpi and cover images should be 400 dpi at 100%. Line art should be 1200 dpi.

Proofs and approvals must accompany all materials, and materials will only be returned upon request.

All digital ads may be supplied on Macintosh disk (Zip or CD).

Ads that bleed must allow 1/8" for bleed on all sides.

Accepted software: QuarkXPress, Illustrator and Photoshop.

Fonts, linked graphics and laser proofs (both color-separated and composite-color ads) must be sent with electronic files.

Any ads not supplied camera-ready could incur additional charges.

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